A useful promise in plain language
Establish what your service helps people do and why that matters. Brand strategy and copywriting should bring your offer into focus without making people decode the terminology.
Google / BRAND INSPIRATION
Create a brand like Google.
Google pairs the breadth of its technology with a familiar, approachable visual language. Colour and straightforward presentation offer a reference for making information and digital services feel accessible to a wide audience.
If you want to create a brand like Google, start with the complexity you need to make understandable. Explore OpenPitch for branding agencies and design studios that can develop technology positioning, coherent identities, illustration and digital experiences built around the people using them.
Make a capable brand easy to understand.
A system that can grow
A flexible identity should connect products, content and teams. Look for thoughtful rules around typography, colour and illustration that create recognition across different contexts.
Interfaces with a clear next step
Product design should make information easy to navigate. UX/UI and interaction design can connect the brand’s personality to an experience that feels familiar and purposeful.
Explore creatives for an approachable technology brand.
Review identities for digital services, product design and information-rich websites. Consider how each creative balances breadth, consistency and clarity as the offer develops.
Studio Muti
Cape Town, South Africa
Illustration, animation and design studio focused on illustration, typography, lettering, visual identity and animation.
Recorded affinity: technology, colourful, entertainment, culture
Tubik
Dnipro, Ukraine & distributed
Digital product and branding studio focused on UX/UI, product design, visual identity, web design, illustration and motion.
Recorded affinity: technology, digital-first, colourful, accessible
SHIFTBRAIN
Tokyo, Japan
Tokyo creative and technology studio focused on brand design, websites, digital products, interactive experiences and motion.
Recorded affinity: technology, digital-first, culture, entertainment
&Walsh
New York, US
New York creative agency and design studio focused on brand strategy, visual identity, art direction, campaigns and digital experiences.
Recorded affinity: technology, colourful, culture, entertainment
Plus X
Seoul, South Korea
South Korean brand experience design company focused on brand strategy, visual identity, digital products, websites, motion and spatial experiences.
Recorded affinity: technology, digital-first, entertainment, culture
Hello Monday/DEPT®
New York, Copenhagen & Aarhus
Global digital creative studio focused on brand experiences, websites, digital products, campaigns and creative technology.
Recorded affinity: technology, digital-first, culture, entertainment
Unseen Studio
Bristol & London, UK
Independent brand, digital and motion studio focused on visual identity, websites, digital experiences, motion and creative experimentation.
Recorded affinity: technology, digital-first, culture, entertainment
COLLINS
New York & San Francisco, US
Independent brand transformation consultancy focused on brand strategy, identity systems, verbal identity, campaigns and digital experiences.
Recorded affinity: technology, entertainment, culture, narrative
Human After All
London, United Kingdom
London-based brand and communications agency specialising in strategy, visual identity, campaigns, motion and editorial design.
Recorded affinity: technology, colourful, entertainment
Instrument
Portland, New York & Los Angeles, US
Independent digital creative agency focused on brand strategy, campaigns, digital products, platforms and connected experiences.
Recorded affinity: technology, digital-first, entertainment
This guide uses Google as a creative reference. Listings do not imply that a creative has worked for Google or is endorsed by the brand.
A useful question before you begin.
How can I brief a technology brand inspired by Google?
Explain what users need to understand or accomplish. Identify whether your reference is about approachable design, a flexible product family or clear communication. Those priorities will guide a more useful brief than colour alone.