A promise grounded in people
Define who comes together through your service and what each person needs. A clear brand strategy should connect the emotional promise to the practical experience you can deliver.
Airbnb / BRAND INSPIRATION
Create a brand like Airbnb.
Airbnb frames travel through people, places and the feeling of being welcome. Its brand offers a reference for a service that needs to feel personal while helping different audiences navigate a shared platform.
If you want to create a brand like Airbnb, think about the relationship your business makes possible. On OpenPitch, explore branding agencies and creatives for hospitality brand strategy, community positioning, visual identity and UX/UI that brings warmth and clarity to the experience.
Make belonging part of the experience.
A human visual language
Photography, illustration and typography can make an unfamiliar place or service feel approachable. Look for a visual system that accommodates real people and varied settings.
Confidence at every interaction
For a marketplace or booking platform, information design matters. Search, listings and confirmation journeys should help people understand their choices and feel ready to take the next step.
Explore creatives for travel, hospitality and community.
Review profiles for service branding, booking experiences and people-centred communication. Consider how the work balances atmosphere with useful information across both the brand and the product.
Anagrama
Monterrey, Mexico
International branding and design studio focused on brand strategy, visual identity, naming, packaging and digital design.
Recorded affinity: hospitality, packaging, food & drink
Savvy Studio
New York & Mexico City
Independent branding and architecture studio focused on brand strategy, visual identity, packaging, hospitality and spatial design.
Recorded affinity: hospitality, packaging, food & drink
OlssønBarbieri
Oslo, Norway
Independent Oslo design studio focused on brand strategy, visual identity, naming, packaging and storytelling.
Recorded affinity: hospitality, packaging, food & drink
Firmalt
Monterrey, Mexico
Independent branding and storytelling agency focused on brand strategy, visual identity, naming, verbal identity and packaging.
Recorded affinity: hospitality, packaging, food & drink
OMSE
London, UK
Independent creative studio focused on visual identity, typography, packaging, campaigns and digital design.
Recorded affinity: hospitality, packaging, food & drink
Rice
Ho Chi Minh City, Vietnam
Independent branding and creative studio focused on brand strategy, visual identity, packaging and communication design.
Recorded affinity: hospitality, packaging, food & drink
Ragged Edge
London, UK
Independent branding agency focused on brand strategy, positioning, visual identity, verbal identity and launch campaigns.
Recorded affinity: hospitality, packaging, food & drink
Mucca
Brooklyn, New York, US
Independent branding and design studio focused on brand strategy, visual identity, verbal identity, packaging and hospitality design.
Recorded affinity: hospitality, packaging, food & drink
Magpie Studio
London, UK
Independent brand and design studio focused on brand strategy, visual identity, verbal identity, packaging and campaigns.
Recorded affinity: hospitality, packaging, food & drink
Seachange
Auckland & Sydney
Independent creative agency focused on brand strategy, visual identity, naming, packaging, motion and digital design.
Recorded affinity: hospitality, packaging, food & drink
This guide uses Airbnb as a creative reference. Listings do not imply that a creative has worked for Airbnb or is endorsed by the brand.
A useful question before you begin.
What should an Airbnb-inspired brand brief focus on?
Set out the relationship you want to create between your users. Explain how your service works, where people need reassurance and what makes the experience distinctive. That gives a creative partner more direction than a visual reference alone.