Positioning with a focused promise
Define the benefit people should remember. A good brand strategy connects the product’s capabilities to an audience need and gives the wider business a clear direction.
Apple / BRAND INSPIRATION
Create a brand like Apple.
Apple offers a reference for bringing product, identity and presentation into close alignment. Its restrained visual language gives attention to the object and the experience, making design decisions feel part of a recognisable whole.
If you want to create a brand like Apple, consider the clarity you want to achieve around your own offer. OpenPitch helps you explore branding agencies and design studios for technology positioning, visual identity, product storytelling and digital experiences that make the value easier to understand.
Give every detail a clear role.
An identity built around the product
Typography, imagery and proportion should help people see what matters. Look for designers who can create a distinctive system with discipline and enough range to evolve.
A coherent digital experience
Your website, interface and launch communication should tell the same story. Product photography, motion and UX/UI can make complex features feel tangible and useful.
Find partners for a brand with product clarity.
Explore technology branding, web design and digital product portfolios. Look for a consistent relationship between the promise, the presentation and the experience of using the product.
Studio Muti
Cape Town, South Africa
Illustration, animation and design studio focused on illustration, typography, lettering, visual identity and animation.
Recorded affinity: technology, entertainment, culture, narrative
COLLINS
New York & San Francisco, US
Independent brand transformation consultancy focused on brand strategy, identity systems, verbal identity, campaigns and digital experiences.
Recorded affinity: technology, entertainment, culture, narrative
Immersive Garden
Paris, France
Independent digital production studio focused on immersive websites, interactive storytelling, digital installations, motion and 3D.
Recorded affinity: technology, culture, entertainment
DixonBaxi
London, UK
Independent brand and creative agency focused on brand strategy, visual identity, motion, campaigns and digital experiences.
Recorded affinity: technology, entertainment, culture
SHIFTBRAIN
Tokyo, Japan
Tokyo creative and technology studio focused on brand design, websites, digital products, interactive experiences and motion.
Recorded affinity: technology, culture, entertainment
&Walsh
New York, US
New York creative agency and design studio focused on brand strategy, visual identity, art direction, campaigns and digital experiences.
Recorded affinity: technology, culture, entertainment
Lusion
Bristol, UK
Independent 3D and interactive web studio focused on 3D visual storytelling, immersive websites, motion, AR, VR and creative development.
Recorded affinity: technology, entertainment, culture
DNCO
London, UK
Brand and placemaking studio focused on brand strategy, visual identity, place branding, campaigns and digital experiences.
Recorded affinity: technology, culture, narrative
Gretel
New York, US
Independent branding and design studio focused on brand strategy, visual identity, motion systems, campaigns and digital experiences.
Recorded affinity: technology, entertainment, culture
Plus X
Seoul, South Korea
South Korean brand experience design company focused on brand strategy, visual identity, digital products, websites, motion and spatial experiences.
Recorded affinity: technology, entertainment, culture
This guide uses Apple as a creative reference. Listings do not imply that a creative has worked for Apple or is endorsed by the brand.
A useful question before you begin.
Does an Apple-inspired brief have to mean minimal design?
Minimalism is one possible expression. A more useful brief identifies the clarity, product focus or consistency you admire, then gives your creative partner room to express those qualities in a way suited to your business.