A position shaped by the occasion
Define who the product is for, when it is enjoyed and what distinguishes it. Brand strategy should connect flavour, provenance and experience to a clear place in the market.
FOOD & DRINK / CREATIVE PARTNERS
Branding for food and drink with real character.
Food and drink branding starts with appetite, but the story can reach further. A product’s origin, the occasion it belongs to and the people who make it can give the identity a sense of place and a reason to be chosen.
Discover food and drink branding agencies, packaging designers and independent creatives on OpenPitch. Explore partners for naming, brand strategy, visual identity and launch campaigns, from an artisan producer to a new drinks range or an established consumer brand.
Give the product a story people can recognise.
Packaging that works across a range
Colour, typography, materials and format need to balance recognition with useful information. Look for a design system that can accommodate flavours, sizes and future products.
A consistent world beyond the pack
Photography, campaigns and ecommerce should carry the same character. Consider how the product appears in use, in retail and in the wider moments around it.
Explore creatives for your food or drink brand.
Review consumer identities, packaging and launch work. Look for an understanding of the product, the shelf and the channels where people will discover and buy it.
Human After All
London, United Kingdom
London-based brand and communications agency specialising in strategy, visual identity, campaigns, motion and editorial design.
Listed industry: food & drink
COLLINS
New York & San Francisco, US
Independent brand transformation consultancy focused on brand strategy, identity systems, verbal identity, campaigns and digital experiences.
Listed industry: food & drink
Anagrama
Monterrey, Mexico
International branding and design studio focused on brand strategy, visual identity, naming, packaging and digital design.
Listed industry: food & drink
Studio South
Auckland, New Zealand
Independently owned brand consultancy focused on brand strategy, visual identity, digital experiences, communications and campaigns.
Listed industry: food & drink
Savvy Studio
New York & Mexico City
Independent branding and architecture studio focused on brand strategy, visual identity, packaging, hospitality and spatial design.
Listed industry: food & drink
Red Antler
Brooklyn, New York, US
Brand company focused on startups and new ventures focused on brand strategy, naming, visual identity, packaging, digital experiences and campaigns.
Listed industry: food & drink
OlssønBarbieri
Oslo, Norway
Independent Oslo design studio focused on brand strategy, visual identity, naming, packaging and storytelling.
Listed industry: food & drink
&Walsh
New York, US
New York creative agency and design studio focused on brand strategy, visual identity, art direction, campaigns and digital experiences.
Listed industry: food & drink
Firmalt
Monterrey, Mexico
Independent branding and storytelling agency focused on brand strategy, visual identity, naming, verbal identity and packaging.
Listed industry: food & drink
OMSE
London, UK
Independent creative studio focused on visual identity, typography, packaging, campaigns and digital design.
Listed industry: food & drink
A useful question before you begin.
Should naming and packaging be part of the same brief?
They can be. Developing the position, name and packaging together helps the brand’s language and appearance support one idea. Set out product facts, range structure and production constraints early.