A place in people’s lives
Brand strategy should define the occasion, audience and emotional role of your product. That foundation gives packaging and campaigns something more specific to express.
Coca-Cola / BRAND INSPIRATION
Create a brand like Coca-Cola.
Coca-Cola is a reference for the power of a recognisable brand language. Colour, lettering and the contour of a bottle connect the product to a wider world of shared occasions. Familiar details give that world continuity across formats.
For a drinks or consumer brand inspired by Coca-Cola, start with the assets and moments you want to make your own. Explore OpenPitch for branding agencies, packaging designers and campaign creatives who can develop an identity people recognise and a story they want to be part of.
Build recognition around a shared experience.
Distinctive assets that work together
A memorable wordmark, colour palette or packaging shape can become part of a consistent system. Look for design work that remains recognisable at different sizes and across a product range.
Campaigns with an inviting idea
Give the brand a role in a real moment, from an everyday ritual to a celebration. Photography, film and copy should bring the occasion to life with your own voice.
Explore creatives for your next drinks brand.
Review beverage packaging, consumer identities and campaign portfolios. Consider shelf presence, digital recognition and how the design can develop across flavours, formats and future launches.
WWWonder
London, UK
We create strategic brands, websites and intelligent digital experiences for the evolving needs of modern businesses.
Recorded affinity: brand strategy, heritage, consumer
Anagrama
Monterrey, Mexico
International branding and design studio focused on brand strategy, visual identity, naming, packaging and digital design.
Recorded affinity: colourful, packaging, food & drink, hospitality
OMSE
London, UK
Independent creative studio focused on visual identity, typography, packaging, campaigns and digital design.
Recorded affinity: colourful, packaging, food & drink, hospitality
Universal Favourite
Sydney, Australia
Independent design studio focused on brand strategy, visual identity, packaging, digital experiences and campaigns.
Recorded affinity: colourful, packaging, food & drink, hospitality
Saint-Urbain
Los Angeles, Mexico City, Montréal & New York
Independent creative and brand agency focused on brand strategy, visual identity, naming, packaging, websites and campaigns.
Recorded affinity: colourful, packaging, food & drink, hospitality
Futura
Mexico City, Mexico
Independent design and branding studio focused on brand strategy, visual identity, packaging, editorial and digital design.
Recorded affinity: colourful, packaging, food & drink, hospitality
Paprika
Montréal, Canada
Independent graphic design and strategic marketing firm focused on visual identity, publications, packaging, websites and environmental design.
Recorded affinity: colourful, packaging, hospitality
Tubik
Dnipro, Ukraine & distributed
Digital product and branding studio focused on UX/UI, product design, visual identity, web design, illustration and motion.
Recorded affinity: colourful, accessible
Savvy Studio
New York & Mexico City
Independent branding and architecture studio focused on brand strategy, visual identity, packaging, hospitality and spatial design.
Recorded affinity: packaging, hospitality, food & drink
OlssønBarbieri
Oslo, Norway
Independent Oslo design studio focused on brand strategy, visual identity, naming, packaging and storytelling.
Recorded affinity: packaging, food & drink, hospitality
This guide uses Coca-Cola as a creative reference. Listings do not imply that a creative has worked for Coca-Cola or is endorsed by the brand.
A useful question before you begin.
What matters most in a Coca-Cola-inspired branding brief?
Choose the quality you want to build on: lasting recognition, a distinctive pack or a clear emotional occasion. Pair that reference with your product’s own characteristics so the resulting identity is original and credible.