A clear place for your community
Define who creates, who watches and what brings them together. Brand strategy should explain the platform’s role while giving individual contributors space for their own character.
YouTube / BRAND INSPIRATION
Create a brand like YouTube.
YouTube offers a reference for a brand built around expression and participation. Creators bring very different voices to a shared platform, giving the identity a role as both a recognisable frame and an invitation to contribute.
If you want to create a brand like YouTube, think about the people whose work will shape your world. OpenPitch helps you discover agencies, studios and independent creatives for platform positioning, video identity, motion graphics and digital experiences that make participation clear.
Build a frame for many different voices.
Recognition across video and digital
Typography, icons and motion can connect the product to its communication. Look for design that remains useful at small sizes and in fast-moving content.
A journey that encourages participation
Your website or app should make discovery and contribution easy to understand. UX/UI, onboarding copy and creator content need to feel part of the same experience.
Explore creatives for a platform or creator-led brand.
Review video identities, community platforms and digital product portfolios. Consider how each partner supports individual voices while maintaining a coherent brand and user journey.
SHIFTBRAIN
Tokyo, Japan
Tokyo creative and technology studio focused on brand design, websites, digital products, interactive experiences and motion.
Recorded affinity: entertainment, digital-first, technology, culture
Plus X
Seoul, South Korea
South Korean brand experience design company focused on brand strategy, visual identity, digital products, websites, motion and spatial experiences.
Recorded affinity: entertainment, digital-first, technology, culture
Hello Monday/DEPT®
New York, Copenhagen & Aarhus
Global digital creative studio focused on brand experiences, websites, digital products, campaigns and creative technology.
Recorded affinity: entertainment, digital-first, technology, culture
Unseen Studio
Bristol & London, UK
Independent brand, digital and motion studio focused on visual identity, websites, digital experiences, motion and creative experimentation.
Recorded affinity: entertainment, digital-first, technology, culture
Obys
Amsterdam, Warsaw & Berlin
Concept-driven European design studio focused on visual identity, brand systems, websites, UX/UI and development.
Recorded affinity: typographic, digital-first, technology, culture
Studio Muti
Cape Town, South Africa
Illustration, animation and design studio focused on illustration, typography, lettering, visual identity and animation.
Recorded affinity: entertainment, technology, culture, narrative
COLLINS
New York & San Francisco, US
Independent brand transformation consultancy focused on brand strategy, identity systems, verbal identity, campaigns and digital experiences.
Recorded affinity: entertainment, technology, culture, narrative
Human After All
London, United Kingdom
London-based brand and communications agency specialising in strategy, visual identity, campaigns, motion and editorial design.
Recorded affinity: entertainment, typographic, technology
Studio Dumbar/DEPT®
Rotterdam, Netherlands
International branding and motion design studio focused on visual identity, motion systems, brand strategy, digital design and campaigns.
Recorded affinity: typographic, digital-first, technology
Instrument
Portland, New York & Los Angeles, US
Independent digital creative agency focused on brand strategy, campaigns, digital products, platforms and connected experiences.
Recorded affinity: entertainment, digital-first, technology
This guide uses YouTube as a creative reference. Listings do not imply that a creative has worked for YouTube or is endorsed by the brand.
A useful question before you begin.
Can this guide help with branding a YouTube channel?
The guide focuses on YouTube as a brand reference, but video identity, thumbnails and motion graphics may also be useful for a channel. Confirm those deliverables and the creator’s relevant experience when discussing your project.