A role in the audience’s culture
Define what your platform or product helps people discover, enjoy or express. Brand strategy should connect the offer to the communities and habits around it.
Spotify / BRAND INSPIRATION
Create a brand like Spotify.
Spotify offers a reference for a digital brand that draws energy from music and culture. Expressive typography, changing imagery and a recognisable platform identity create room for individual taste within a shared experience.
If you want to create a brand like Spotify, consider how your audience’s interests will shape the brand in use. Explore OpenPitch for creative agencies and studios working in music positioning, visual identity, motion design, campaigns and digital experiences with cultural character.
Give individual taste a shared visual language.
An identity with rhythm and range
Typography, colour and motion can give your brand a consistent energy. Look for a system that accommodates varied content while keeping a distinctive frame.
Campaigns that invite participation
Creative concepts can make personal experiences visible and shareable. Work with designers and copywriters who understand how an idea moves between product, social content and wider communication.
Explore partners for music, culture and digital experiences.
Review music identities, expressive type, motion systems and product design. Look for an approach that gives the audience’s content room to breathe while sustaining brand recognition.
Studio Muti
Cape Town, South Africa
Illustration, animation and design studio focused on illustration, typography, lettering, visual identity and animation.
Recorded affinity: culture, entertainment, technology, narrative
COLLINS
New York & San Francisco, US
Independent brand transformation consultancy focused on brand strategy, identity systems, verbal identity, campaigns and digital experiences.
Recorded affinity: culture, technology, entertainment, narrative
HOLOGRAPHIK
Zagreb, Croatia
Strategy-led design studio focused on visual identity, digital products, websites, motion and visual systems.
Recorded affinity: culture, music, technology
Immersive Garden
Paris, France
Independent digital production studio focused on immersive websites, interactive storytelling, digital installations, motion and 3D.
Recorded affinity: culture, technology, entertainment
DixonBaxi
London, UK
Independent brand and creative agency focused on brand strategy, visual identity, motion, campaigns and digital experiences.
Recorded affinity: culture, entertainment, technology
SHIFTBRAIN
Tokyo, Japan
Tokyo creative and technology studio focused on brand design, websites, digital products, interactive experiences and motion.
Recorded affinity: culture, technology, entertainment
&Walsh
New York, US
New York creative agency and design studio focused on brand strategy, visual identity, art direction, campaigns and digital experiences.
Recorded affinity: culture, technology, entertainment
Lusion
Bristol, UK
Independent 3D and interactive web studio focused on 3D visual storytelling, immersive websites, motion, AR, VR and creative development.
Recorded affinity: culture, technology, entertainment
DNCO
London, UK
Brand and placemaking studio focused on brand strategy, visual identity, place branding, campaigns and digital experiences.
Recorded affinity: culture, technology, narrative
Gretel
New York, US
Independent branding and design studio focused on brand strategy, visual identity, motion systems, campaigns and digital experiences.
Recorded affinity: culture, entertainment, technology
This guide uses Spotify as a creative reference. Listings do not imply that a creative has worked for Spotify or is endorsed by the brand.
A useful question before you begin.
How can Spotify inspire a brand outside music?
Its flexibility, expressive identity and attention to individual experience can inform other platforms. Explain which of those qualities matters to your product so the creative direction serves your audience and content.