Put the product facts in order
Identify what people need to know before they choose, use or compare a product. A clear content hierarchy makes room for ingredients, directions and context without treating every detail as equally important.
The Ordinary / BRAND INSPIRATION
Create a brand like The Ordinary.
The Ordinary makes product information part of its identity, using straightforward naming and clear information about ingredients and formulations. That is a useful reference for brands whose audiences need to compare products and make informed choices.
To create a brand like The Ordinary, decide what information people need first and design a packaging and content system that keeps it readable as the range grows. OpenPitch helps you find creative partners for beauty strategy, packaging design, verbal identity and web design.
Let useful information become part of the identity.
Design a packaging system that scales
Set consistent rules for labels, naming, typography and colour, then check how they work across different product formats. Test the system at actual sizes so essential information stays readable.
Use plain language with precision
Simple wording still needs careful review. Work with subject experts to explain technical terms accurately, distinguish evidence from interpretation and avoid claims your product cannot support.
Find partners for clear, information-led beauty branding.
Explore profiles for skincare strategy, packaging, verbal identity and digital content. Seek collaborators who can make detailed information clear while respecting the evidence behind your products.
Two Times Elliott
London, UK
London branding studio focused on brand strategy, visual identity, art direction, packaging and digital design.
Recorded affinity: beauty, minimal, packaging, editorial
Made Thought
London, UK
London-based creative studio focused on brand strategy, visual identity, art direction, packaging and campaign design.
Recorded affinity: beauty, minimal, packaging, editorial
Studio Blanche
London, United Kingdom
Branding and web design studio specialising in identities, packaging and digital experiences for beauty, aesthetics, skincare and wellness businesses.
Recorded affinity: beauty, minimal, editorial
Mouthwash Studio
Los Angeles, US
Independent creative studio focused on brand strategy, visual identity, campaigns, digital experiences and content.
Recorded affinity: beauty, minimal, editorial
Rubio & del Amo
Murcia, Spain
Multidisciplinary Spanish design studio focused on brand strategy, visual identity, naming, editorial design, packaging and digital design.
Recorded affinity: beauty, packaging, editorial
Savvy Studio
New York & Mexico City
Independent branding and architecture studio focused on brand strategy, visual identity, packaging, hospitality and spatial design.
Recorded affinity: minimal, packaging, sensory
Build in Amsterdam
Amsterdam, Netherlands
Independent digital agency focused on e-commerce, brand platforms, websites, UX/UI and digital experiences.
Recorded affinity: beauty, minimal
Work & Co
Brooklyn, Portland, Los Angeles, São Paulo, Copenhagen & Belgrade
Global digital product agency focused on digital strategy, product design, UX/UI, technology and brand platforms.
Recorded affinity: product-led, minimal
Mother Design
New York, London & Los Angeles
Independent brand and design studio focused on brand strategy, visual identity, verbal identity, packaging and campaigns.
Recorded affinity: beauty, packaging
Manual
San Francisco, US
Independent strategy and design studio focused on brand strategy, visual identity, digital design, packaging and environmental experiences.
Recorded affinity: minimal, packaging
This guide uses The Ordinary as a creative reference. Listings do not imply that a creative has worked for The Ordinary or is endorsed by the brand.
A useful question before you begin.
How can I make ingredient information clearer in my skincare brand?
Start by identifying the questions customers need answered and the evidence you can provide. Organise product names, ingredients and directions around those needs, then test the packaging and web copy for clarity with people unfamiliar with the range.