A philosophy expressed with care
Define the principles behind your product and the language that makes them credible. Brand strategy and verbal identity should establish an informed voice with something worthwhile to say.
Aesop / BRAND INSPIRATION
Create a brand like Aesop.
Aesop brings a considered quality to the everyday ritual. Packaging, language and store environments share a quiet coherence, while individual spaces respond to their setting. The result is a useful reference for brands that value detail, material and atmosphere.
To create a brand like Aesop, start with the experience you want people to have. OpenPitch helps you find branding studios and independent creatives for skincare brand strategy, visual identity, packaging design and retail environments shaped around your own product and perspective.
Create distinction through considered detail.
Packaging with a sense of purpose
Consider proportion, typography, materials and the information people need. A restrained identity still requires precise decisions, especially when a range must work together on a shelf.
An atmosphere across spaces and screens
Your website and physical environment can share a sensibility without repeating the same arrangement. Look for designers who understand context, pacing and the qualities of different materials.
Find partners for a quietly distinctive brand.
Browse profiles for beauty branding, packaging, typography and spatial design. Look for care in the small decisions and an ability to connect product, language and experience.
Two Times Elliott
London, UK
London branding studio focused on brand strategy, visual identity, art direction, packaging and digital design.
Recorded affinity: beauty, editorial, packaging, sensory
Made Thought
London, UK
London-based creative studio focused on brand strategy, visual identity, art direction, packaging and campaign design.
Recorded affinity: beauty, editorial, packaging
Rubio & del Amo
Murcia, Spain
Multidisciplinary Spanish design studio focused on brand strategy, visual identity, naming, editorial design, packaging and digital design.
Recorded affinity: beauty, editorial, packaging
Mouthwash Studio
Los Angeles, US
Independent creative studio focused on brand strategy, visual identity, campaigns, digital experiences and content.
Recorded affinity: beauty, editorial
Immersive Garden
Paris, France
Independent digital production studio focused on immersive websites, interactive storytelling, digital installations, motion and 3D.
Recorded affinity: beauty, sensory
Anagrama
Monterrey, Mexico
International branding and design studio focused on brand strategy, visual identity, naming, packaging and digital design.
Recorded affinity: beauty, packaging
Red Antler
Brooklyn, New York, US
Brand company focused on startups and new ventures focused on brand strategy, naming, visual identity, packaging, digital experiences and campaigns.
Recorded affinity: beauty, packaging
Mucca
Brooklyn, New York, US
Independent branding and design studio focused on brand strategy, visual identity, verbal identity, packaging and hospitality design.
Recorded affinity: editorial, packaging
Bagtudios
Kraków Poland
We build intelligent brands and visual experiences that captivate audiences, inspire culture, generate media buzz, and drive innovation.
Recorded affinity: beauty, packaging
Studio Sutherl&
London, UK
Independent London design studio focused on visual identity, typography, editorial design, packaging and campaigns.
Recorded affinity: editorial, packaging
This guide uses Aesop as a creative reference. Listings do not imply that a creative has worked for Aesop or is endorsed by the brand.
A useful question before you begin.
How can an Aesop reference guide an original identity?
Describe what appeals to you: thoughtful language, clear packaging or a considered retail experience. Your creative brief should connect those qualities to your product, audience and values, rather than reproduce Aesop’s appearance.