Choose what the range stands for
Clarify the need each product answers and how it relates to the wider offer. Brand strategy can keep naming, claims and launch priorities consistent as the range develops.
Rhode / BRAND INSPIRATION
Create a brand like Rhode.
Rhode builds a focused skincare world around intentional essentials and a consistent product point of view. Its restrained art direction is a useful reference for beauty brands that want packaging, imagery and product content to feel like parts of one system.
To create a brand like Rhode, define the role of each product and the visual cues that help people understand the range. Find OpenPitch partners for beauty brand strategy, packaging design, art direction and digital content shaped around your own proposition.
Make every product feel part of one clear world.
Connect packaging and art direction
Consider shape, material, colour and image together. A packaging system should help products sit within a recognisable family while giving each item the information and distinction it needs.
Plan the product story across channels
A product page, campaign and social post each have different jobs. Set shared visual and verbal principles, then adapt the detail to the format instead of repeating one launch image everywhere.
Find partners for a focused beauty identity.
Browse creative profiles for skincare strategy, packaging, campaign design and digital experiences. Look for partners who can connect a product’s role with the way its story is presented.
Two Times Elliott
London, UK
London branding studio focused on brand strategy, visual identity, art direction, packaging and digital design.
Recorded affinity: beauty, minimal, packaging, editorial
Made Thought
London, UK
London-based creative studio focused on brand strategy, visual identity, art direction, packaging and campaign design.
Recorded affinity: beauty, minimal, packaging, editorial
Build in Amsterdam
Amsterdam, Netherlands
Independent digital agency focused on e-commerce, brand platforms, websites, UX/UI and digital experiences.
Recorded affinity: beauty, digital-first, minimal
Studio Blanche
London, United Kingdom
Branding and web design studio specialising in identities, packaging and digital experiences for beauty, aesthetics, skincare and wellness businesses.
Recorded affinity: beauty, minimal, editorial
Mouthwash Studio
Los Angeles, US
Independent creative studio focused on brand strategy, visual identity, campaigns, digital experiences and content.
Recorded affinity: beauty, minimal, editorial
Rubio & del Amo
Murcia, Spain
Multidisciplinary Spanish design studio focused on brand strategy, visual identity, naming, editorial design, packaging and digital design.
Recorded affinity: beauty, packaging, editorial
Savvy Studio
New York & Mexico City
Independent branding and architecture studio focused on brand strategy, visual identity, packaging, hospitality and spatial design.
Recorded affinity: minimal, packaging, sensory
Plus X
Seoul, South Korea
South Korean brand experience design company focused on brand strategy, visual identity, digital products, websites, motion and spatial experiences.
Recorded affinity: beauty, digital-first
Vide Infra
Riga, London & Albuquerque
International design and technology agency focused on digital products, e-commerce, websites, UX/UI and brand communication.
Recorded affinity: digital-first, minimal
HOLOGRAPHIK
Zagreb, Croatia
Strategy-led design studio focused on visual identity, digital products, websites, motion and visual systems.
Recorded affinity: minimal, digital-first
This guide uses Rhode as a creative reference. Listings do not imply that a creative has worked for Rhode or is endorsed by the brand.
A useful question before you begin.
How can a beauty range feel cohesive without making every product look identical?
Define the elements that should stay consistent, such as typography, image treatment or information hierarchy. Then give each product a clear role and let the system accommodate useful differences in format, ingredients and audience.