A position your business can support
Brand strategy should connect your purpose to actual product, sourcing and operating decisions. Establish the evidence behind the claims before choosing how to communicate them.
Patagonia / BRAND INSPIRATION
Create a brand like Patagonia.
Patagonia connects its outdoor products with a stated commitment to durability and environmental responsibility. It offers a reference for a brand whose story depends on the relationship between its principles and the decisions behind what it makes.
If you want to create a brand like Patagonia, begin with what your business can stand behind. OpenPitch helps you explore branding agencies and independent creatives for outdoor positioning, visual identity, editorial storytelling and campaigns grounded in your own practices.
Let your actions give the story its substance.
An identity close to its environment
Photography, typography and materials can connect the brand to the places and activities it serves. Look for art direction with a clear relationship to real use.
Stories with something to show
Editorial content and campaigns can explain the people, methods and choices behind the product. Specific stories give values a tangible form and let the audience examine the detail.
Find creatives for an outdoor brand with a clear position.
Explore profiles for outdoor products, brand strategy and documentary-style content. Review the relationship between the claims, the creative work and the evidence supplied.
Made Thought
London, UK
London-based creative studio focused on brand strategy, visual identity, art direction, packaging and campaign design.
Recorded affinity: sustainability, packaging, fashion, editorial
Bedow
Stockholm, Sweden
Independent Stockholm design studio focused on visual identity, brand strategy, packaging, typography and campaigns.
Recorded affinity: sustainability, packaging, culture, fashion
Human After All
London, United Kingdom
London-based brand and communications agency specialising in strategy, visual identity, campaigns, motion and editorial design.
Recorded affinity: sustainability, fashion, editorial
OlssønBarbieri
Oslo, Norway
Independent Oslo design studio focused on brand strategy, visual identity, naming, packaging and storytelling.
Recorded affinity: sustainability, packaging, culture
Savvy Studio
New York & Mexico City
Independent branding and architecture studio focused on brand strategy, visual identity, packaging, hospitality and spatial design.
Recorded affinity: packaging, fashion, culture
OMSE
London, UK
Independent creative studio focused on visual identity, typography, packaging, campaigns and digital design.
Recorded affinity: packaging, culture, fashion
Mucca
Brooklyn, New York, US
Independent branding and design studio focused on brand strategy, visual identity, verbal identity, packaging and hospitality design.
Recorded affinity: packaging, culture, editorial
Two Times Elliott
London, UK
London branding studio focused on brand strategy, visual identity, art direction, packaging and digital design.
Recorded affinity: packaging, fashion, editorial
Mouthwash Studio
Los Angeles, US
Independent creative studio focused on brand strategy, visual identity, campaigns, digital experiences and content.
Recorded affinity: fashion, culture, editorial
Studio Safar
Beirut, Lebanon
Independent design and art direction studio focused on visual identity, publications, exhibitions, packaging and websites.
Recorded affinity: packaging, fashion, editorial
This guide uses Patagonia as a creative reference. Listings do not imply that a creative has worked for Patagonia or is endorsed by the brand.
A useful question before you begin.
What does a Patagonia-inspired brief need beyond visual references?
Include your product standards, operating choices and the evidence behind your values. A creative partner can then develop a credible identity and story around what your business actually does.