Heritage with a present-day role
Identify the history, methods or expertise that still matter to your audience. Brand strategy should connect those qualities to your current offer and future direction.
New Balance / BRAND INSPIRATION
Create a brand like New Balance.
New Balance brings sport and craftsmanship into a brand with an independent character. Its product story offers a reference for connecting performance and heritage with contemporary style, while keeping attention on the qualities of the object itself.
For a brand inspired by New Balance, consider the relationship between what you make and what you stand for. Explore OpenPitch for branding agencies and creatives working in sportswear positioning, visual identity, product art direction and lifestyle campaigns.
Let product credibility shape the brand.
An identity with lasting character
Look for a visual system that can move across product, packaging and retail. Typography, colour and imagery should support recognition while leaving room for different collections.
Art direction grounded in the product
Materials, form and use can provide a strong creative starting point. Photography and campaigns should connect product detail with the people and settings around it.
Explore creatives for sport, footwear and lifestyle.
Review sportswear identities, product photography and fashion campaigns. Consider how each partner handles established heritage, contemporary relevance and a consistent brand voice.
Savvy Studio
New York & Mexico City
Independent branding and architecture studio focused on brand strategy, visual identity, packaging, hospitality and spatial design.
Recorded affinity: premium, packaging, fashion, culture
Mouthwash Studio
Los Angeles, US
Independent creative studio focused on brand strategy, visual identity, campaigns, digital experiences and content.
Recorded affinity: sport, fashion, culture, editorial
Made Thought
London, UK
London-based creative studio focused on brand strategy, visual identity, art direction, packaging and campaign design.
Recorded affinity: premium, packaging, fashion, editorial
Build in Amsterdam
Amsterdam, Netherlands
Independent digital agency focused on e-commerce, brand platforms, websites, UX/UI and digital experiences.
Recorded affinity: sport, premium, fashion
Human After All
London, United Kingdom
London-based brand and communications agency specialising in strategy, visual identity, campaigns, motion and editorial design.
Recorded affinity: sport, fashion, editorial
OlssønBarbieri
Oslo, Norway
Independent Oslo design studio focused on brand strategy, visual identity, naming, packaging and storytelling.
Recorded affinity: premium, packaging, culture
Droga5
Sydney, Australia
Creative agency focused on brand strategy, advertising, brand design, integrated campaigns, digital experiences and business design.
Recorded affinity: sport, culture, editorial
Locomotive
Montréal, Canada
Independent digital-first creative agency focused on brand strategy, visual identity, websites, e-commerce and interactive experiences.
Recorded affinity: sport, culture, fashion
Unseen Studio
Bristol & London, UK
Independent brand, digital and motion studio focused on visual identity, websites, digital experiences, motion and creative experimentation.
Recorded affinity: sport, culture, fashion
MONOGRID
Florence & Milan, Italy
Creative innovation studio focused on web experiences, AR, VR, installations, games and digital content.
Recorded affinity: premium, fashion, culture
This guide uses New Balance as a creative reference. Listings do not imply that a creative has worked for New Balance or is endorsed by the brand.
A useful question before you begin.
How can a new business use New Balance as a reference?
A new brand can focus on product care, an independent point of view and a coherent identity. Build the story around your actual methods and beliefs, with evidence for the qualities you want to communicate.