Positioning rooted in your audience
Clarify the sport, community or way of life your brand serves. A focused brand strategy gives partnerships, product launches and communication a coherent direction.
Adidas / BRAND INSPIRATION
Create a brand like Adidas.
Adidas connects the discipline of sport with the energy of everyday culture. Performance, footwear and streetwear sit within a recognisable brand world, showing how an identity can carry both athletic credibility and a wider sense of belonging.
For a brand inspired by Adidas, consider where your product meets the lives of the people who wear or use it. OpenPitch brings branding agencies, design studios and independent creatives into your search for sports branding, visual identity, art direction and fashion campaigns.
Build an identity that moves between sport and culture.
Recognition across every collection
Choose a visual identity that works on apparel, packaging, retail and screens. Distinctive typography and graphic principles can unite different products without making them feel interchangeable.
Campaigns with cultural fluency
Photography, film and content should feel close to your audience. Look for creatives who understand participation, personal style and the stories around the product.
Discover partners for your sports or lifestyle brand.
Review work in sport, fashion and retail. Consider how each creative balances product detail with a broader brand story, then build a shortlist around your launch or next collection.
WWWonder
London, UK
We create strategic brands, websites and intelligent digital experiences for the evolving needs of modern businesses.
Recorded affinity: brand strategy, sport, performance
Mouthwash Studio
Los Angeles, US
Independent creative studio focused on brand strategy, visual identity, campaigns, digital experiences and content.
Recorded affinity: sport, fashion, culture, editorial
Human After All
London, United Kingdom
London-based brand and communications agency specialising in strategy, visual identity, campaigns, motion and editorial design.
Recorded affinity: sport, fashion, editorial
Droga5
Sydney, Australia
Creative agency focused on brand strategy, advertising, brand design, integrated campaigns, digital experiences and business design.
Recorded affinity: sport, culture, editorial
Locomotive
Montréal, Canada
Independent digital-first creative agency focused on brand strategy, visual identity, websites, e-commerce and interactive experiences.
Recorded affinity: sport, culture, fashion
Unseen Studio
Bristol & London, UK
Independent brand, digital and motion studio focused on visual identity, websites, digital experiences, motion and creative experimentation.
Recorded affinity: sport, culture, fashion
Savvy Studio
New York & Mexico City
Independent branding and architecture studio focused on brand strategy, visual identity, packaging, hospitality and spatial design.
Recorded affinity: packaging, fashion, culture
OMSE
London, UK
Independent creative studio focused on visual identity, typography, packaging, campaigns and digital design.
Recorded affinity: packaging, culture, fashion
Mucca
Brooklyn, New York, US
Independent branding and design studio focused on brand strategy, visual identity, verbal identity, packaging and hospitality design.
Recorded affinity: packaging, culture, editorial
Two Times Elliott
London, UK
London branding studio focused on brand strategy, visual identity, art direction, packaging and digital design.
Recorded affinity: packaging, fashion, editorial
This guide uses Adidas as a creative reference. Listings do not imply that a creative has worked for Adidas or is endorsed by the brand.
A useful question before you begin.
How can I use Adidas as a branding reference?
Identify whether you admire its performance positioning, lifestyle expression or consistent identity. Those are different briefs. Explain the qualities you need so your creative partner can develop a direction that belongs to your brand.