Choose a point of view people can recognise
Define what your product should feel like and what makes its design purposeful. A strong identity can be distinctive without making the interface or the product harder to use.
Nothing / BRAND INSPIRATION
Create a brand like Nothing.
Nothing makes product design and technology part of the same story, showing how hardware, software and a recognisable visual language can express one point of view. Its official account also describes fans helping shape the brand’s design.
To create a brand like Nothing, choose a design language that supports how your product works and how people engage with it. OpenPitch helps you find creative partners for technology strategy, visual identity, product communication and digital experiences built around your community.
Make product design part of the technology story.
Connect hardware, software and communication
Map the moments where people move between a device, its interface and your wider brand. Consistent language and visual rules can make those parts feel related while respecting their different functions.
Give community a meaningful role
If you invite customers into product or brand decisions, explain how their input will be used and what influence they have. Build community participation into the process rather than treating it as a campaign claim.
Find partners for a distinctive technology brand.
Explore profiles for technology strategy, UX and UI, visual identity and campaigns. Look for collaborators who can make product design recognisable while keeping the experience useful and clear.
HOLOGRAPHIK
Zagreb, Croatia
Strategy-led design studio focused on visual identity, digital products, websites, motion and visual systems.
Recorded affinity: technology, minimal, digital-first, culture
Plus X
Seoul, South Korea
South Korean brand experience design company focused on brand strategy, visual identity, digital products, websites, motion and spatial experiences.
Recorded affinity: technology, digital-first, entertainment, culture
Unseen Studio
Bristol & London, UK
Independent brand, digital and motion studio focused on visual identity, websites, digital experiences, motion and creative experimentation.
Recorded affinity: technology, digital-first, culture, entertainment
Hello Monday/DEPT®
New York, Copenhagen & Aarhus
Global digital creative studio focused on brand experiences, websites, digital products, campaigns and creative technology.
Recorded affinity: technology, digital-first, culture, entertainment
SHIFTBRAIN
Tokyo, Japan
Tokyo creative and technology studio focused on brand design, websites, digital products, interactive experiences and motion.
Recorded affinity: technology, digital-first, culture, entertainment
Build in Amsterdam
Amsterdam, Netherlands
Independent digital agency focused on e-commerce, brand platforms, websites, UX/UI and digital experiences.
Recorded affinity: technology, digital-first, minimal
Vide Infra
Riga, London & Albuquerque
International design and technology agency focused on digital products, e-commerce, websites, UX/UI and brand communication.
Recorded affinity: technology, digital-first, minimal
Work & Co
Brooklyn, Portland, Los Angeles, São Paulo, Copenhagen & Belgrade
Global digital product agency focused on digital strategy, product design, UX/UI, technology and brand platforms.
Recorded affinity: technology, minimal, digital-first
COLLINS
New York & San Francisco, US
Independent brand transformation consultancy focused on brand strategy, identity systems, verbal identity, campaigns and digital experiences.
Recorded affinity: technology, entertainment, culture, narrative
Studio Muti
Cape Town, South Africa
Illustration, animation and design studio focused on illustration, typography, lettering, visual identity and animation.
Recorded affinity: technology, entertainment, culture, narrative
This guide uses Nothing as a creative reference. Listings do not imply that a creative has worked for Nothing or is endorsed by the brand.
A useful question before you begin.
How can a technology brand be distinctive and still feel easy to use?
Separate the elements that express character from those people rely on to complete a task. Brief a consistent visual language, then test it in real product journeys to make sure personality supports rather than competes with usability.