Begin with the problem being solved
Explain the need that led to the product and the people who encounter it. This gives brand strategy a concrete starting point and helps technical detail serve a meaningful proposition.
Dyson / BRAND INSPIRATION
Create a brand like Dyson.
Dyson explains engineering through the problems its products are designed to solve, then connects research, testing and product details to that story. It offers a useful reference for businesses whose technology can be hard to understand at first glance.
To create a brand like Dyson, turn technical features into clear, useful explanations without overstating what a product can do. OpenPitch helps you find creative partners for brand strategy, product storytelling, visual identity and digital design.
Translate engineering into a useful brand proposition.
Show how the product works
Use diagrams, demonstrations, photography and clear copy to make mechanisms easier to understand. Each explanation should distinguish tested information from an aspiration or promotional claim.
Connect detail to the wider experience
Bring product pages, packaging, retail material and campaign design into one system. A consistent story can help people move from a first impression to the specific information they need.
Find partners for engineering-led product brands.
Browse profiles for technology strategy, product storytelling, visual identity and digital design. Look for partners who can explain how a product works and why its details matter to your audience.
Plus X
Seoul, South Korea
South Korean brand experience design company focused on brand strategy, visual identity, digital products, websites, motion and spatial experiences.
Recorded affinity: technology, premium, retail
Build in Amsterdam
Amsterdam, Netherlands
Independent digital agency focused on e-commerce, brand platforms, websites, UX/UI and digital experiences.
Recorded affinity: technology, premium, retail
Work & Co
Brooklyn, Portland, Los Angeles, São Paulo, Copenhagen & Belgrade
Global digital product agency focused on digital strategy, product design, UX/UI, technology and brand platforms.
Recorded affinity: technology, product-led, retail
Mother Design
New York, London & Los Angeles
Independent brand and design studio focused on brand strategy, visual identity, verbal identity, packaging and campaigns.
Recorded affinity: technology, packaging, retail
Universal Favourite
Sydney, Australia
Independent design studio focused on brand strategy, visual identity, packaging, digital experiences and campaigns.
Recorded affinity: technology, packaging, retail
Anagrama
Monterrey, Mexico
International branding and design studio focused on brand strategy, visual identity, naming, packaging and digital design.
Recorded affinity: technology, packaging, retail
studio fnt
Seoul, South Korea
Seoul-based graphic design studio focused on visual identity, typography, editorial design, packaging and digital media.
Recorded affinity: technology, packaging, retail
Red Antler
Brooklyn, New York, US
Brand company focused on startups and new ventures focused on brand strategy, naming, visual identity, packaging, digital experiences and campaigns.
Recorded affinity: technology, packaging, retail
Caserne
Montréal, Canada
Independent brand and creative agency focused on brand strategy, visual identity, verbal identity, campaigns and packaging.
Recorded affinity: technology, packaging, retail
Magpie Studio
London, UK
Independent brand and design studio focused on brand strategy, visual identity, verbal identity, packaging and campaigns.
Recorded affinity: technology, packaging, retail
This guide uses Dyson as a creative reference. Listings do not imply that a creative has worked for Dyson or is endorsed by the brand.
A useful question before you begin.
How can I explain technical products without overwhelming people?
Organise information around the questions people ask first, then offer deeper detail where it is useful. Pair plain-language explanations with accurate evidence, and test whether the product benefit is clear before adding more technical terminology.