A role within the audience’s routine
Define why people come to your platform and what they expect to find. Brand strategy can connect the offer to a clear experience without reducing every story to the same message.
Netflix / BRAND INSPIRATION
Create a brand like Netflix.
Netflix offers a reference for a platform identity that gives many different stories a shared home. Its recognisable visual presence sits alongside films and series with their own character, connecting the product experience with the anticipation of what comes next.
If you want to create a brand like Netflix, think about how your brand will frame and introduce its content. OpenPitch helps you find creative agencies and studios for entertainment positioning, visual identity, motion design, campaigns and digital experiences.
Give your content a recognisable home.
An identity that works in motion
Sound, typography and movement can build recognition around a release or product. Look for a system that works in short moments as well as a broader campaign.
Discovery with a clear visual hierarchy
Interfaces and promotional imagery should help people navigate different kinds of content. UX/UI and art direction need to work together so the experience feels coherent and inviting.
Find partners for a distinctive entertainment platform.
Explore entertainment identities, motion systems and digital product work. Review how each creative balances the platform’s own presence with the individuality of the content it presents.
SHIFTBRAIN
Tokyo, Japan
Tokyo creative and technology studio focused on brand design, websites, digital products, interactive experiences and motion.
Recorded affinity: entertainment, digital-first, technology, culture
Plus X
Seoul, South Korea
South Korean brand experience design company focused on brand strategy, visual identity, digital products, websites, motion and spatial experiences.
Recorded affinity: entertainment, digital-first, technology, culture
Hello Monday/DEPT®
New York, Copenhagen & Aarhus
Global digital creative studio focused on brand experiences, websites, digital products, campaigns and creative technology.
Recorded affinity: entertainment, digital-first, technology, culture
Unseen Studio
Bristol & London, UK
Independent brand, digital and motion studio focused on visual identity, websites, digital experiences, motion and creative experimentation.
Recorded affinity: entertainment, digital-first, technology, culture
Obys
Amsterdam, Warsaw & Berlin
Concept-driven European design studio focused on visual identity, brand systems, websites, UX/UI and development.
Recorded affinity: typographic, digital-first, technology, culture
Studio Muti
Cape Town, South Africa
Illustration, animation and design studio focused on illustration, typography, lettering, visual identity and animation.
Recorded affinity: entertainment, technology, culture, narrative
COLLINS
New York & San Francisco, US
Independent brand transformation consultancy focused on brand strategy, identity systems, verbal identity, campaigns and digital experiences.
Recorded affinity: entertainment, technology, culture, narrative
Human After All
London, United Kingdom
London-based brand and communications agency specialising in strategy, visual identity, campaigns, motion and editorial design.
Recorded affinity: entertainment, typographic, technology
Studio Dumbar/DEPT®
Rotterdam, Netherlands
International branding and motion design studio focused on visual identity, motion systems, brand strategy, digital design and campaigns.
Recorded affinity: typographic, digital-first, technology
Instrument
Portland, New York & Los Angeles, US
Independent digital creative agency focused on brand strategy, campaigns, digital products, platforms and connected experiences.
Recorded affinity: entertainment, digital-first, technology
This guide uses Netflix as a creative reference. Listings do not imply that a creative has worked for Netflix or is endorsed by the brand.
A useful question before you begin.
What belongs in a Netflix-inspired branding brief?
Explain your content offer, audience and viewing or participation journey. Identify whether the reference concerns recognition, launch campaigns or product experience. That helps you commission the right mix of strategy, design and motion.