A conversation with your audience
Brand strategy can bring customer insight into the identity and offer. Define what your community values and how your brand will contribute something specific to that conversation.
Glossier / BRAND INSPIRATION
Create a brand like Glossier.
Glossier places personal expression and its beauty community close to the centre of the brand. Product, conversation and an approachable visual identity create a reference for beauty that feels connected to everyday life.
If you want to create a brand like Glossier, think about whose experience will shape your offer. OpenPitch helps you explore beauty branding agencies, packaging designers and independent creatives for brand strategy, art direction, community content and ecommerce that reflects your audience.
Build a beauty brand around a real point of view.
Packaging with a personal character
Look for a design system that feels distinctive in the hand, on a shelf and on screen. Colour, typography and materials should suit both the product and the way people use it.
Content that belongs to the brand
Art direction and copywriting can give product stories a consistent voice. Consider how studio imagery, everyday use and community contributions will sit together.
Find creatives for your beauty launch.
Explore profiles for skincare identity, packaging and ecommerce. Review how each creative connects the product’s qualities to a clear visual world and an inviting customer experience.
Two Times Elliott
London, UK
London branding studio focused on brand strategy, visual identity, art direction, packaging and digital design.
Recorded affinity: beauty, packaging, editorial, sensory
Made Thought
London, UK
London-based creative studio focused on brand strategy, visual identity, art direction, packaging and campaign design.
Recorded affinity: beauty, packaging, editorial
Rubio & del Amo
Murcia, Spain
Multidisciplinary Spanish design studio focused on brand strategy, visual identity, naming, editorial design, packaging and digital design.
Recorded affinity: beauty, packaging, editorial
Immersive Garden
Paris, France
Independent digital production studio focused on immersive websites, interactive storytelling, digital installations, motion and 3D.
Recorded affinity: beauty, sensory
Anagrama
Monterrey, Mexico
International branding and design studio focused on brand strategy, visual identity, naming, packaging and digital design.
Recorded affinity: beauty, packaging
Red Antler
Brooklyn, New York, US
Brand company focused on startups and new ventures focused on brand strategy, naming, visual identity, packaging, digital experiences and campaigns.
Recorded affinity: beauty, packaging
Bagtudios
Kraków Poland
We build intelligent brands and visual experiences that captivate audiences, inspire culture, generate media buzz, and drive innovation.
Recorded affinity: beauty, packaging
Mouthwash Studio
Los Angeles, US
Independent creative studio focused on brand strategy, visual identity, campaigns, digital experiences and content.
Recorded affinity: beauty, editorial
Seachange
Auckland & Sydney
Independent creative agency focused on brand strategy, visual identity, naming, packaging, motion and digital design.
Recorded affinity: beauty, packaging
Mother Design
New York, London & Los Angeles
Independent brand and design studio focused on brand strategy, visual identity, verbal identity, packaging and campaigns.
Recorded affinity: beauty, packaging
This guide uses Glossier as a creative reference. Listings do not imply that a creative has worked for Glossier or is endorsed by the brand.
A useful question before you begin.
What should a Glossier-inspired beauty brief include?
Describe the people you are designing for, the product ritual and the relationship you want to build. Identify the warmth or clarity you admire in Glossier, then develop an identity around your own formulation, offer and audience.