A personality with a purpose
Humour works best when it belongs to the product. Establish a brand voice that reflects what you help people achieve and how you want them to feel along the way.
Duolingo / BRAND INSPIRATION
Create a brand like Duolingo.
Duolingo gives learning a visible personality. Characters, illustration and a playful voice connect its educational purpose to a product people can return to in small, everyday moments. The brand makes a useful reference for turning participation into part of the identity.
If you want to create a brand like Duolingo, think about what will encourage your audience to begin and keep going. On OpenPitch, discover creatives for education branding, verbal identity, illustration and UX/UI that combine a clear purpose with an engaging experience.
Give your audience a reason to take part.
Characters people recognise
A character system can bring continuity to interfaces, campaigns and content. Look for illustration and motion that remain expressive while serving clear communication needs.
An inviting product journey
Interaction design should help people understand the next step. Thoughtful feedback, accessible language and small moments of delight can support a product that feels rewarding to use.
Find creatives for a brand with personality.
Explore profiles for character design, playful identities, education platforms and digital products. Consider how the creative approach serves both the brand’s voice and the user’s experience.
Studio Muti
Cape Town, South Africa
Illustration, animation and design studio focused on illustration, typography, lettering, visual identity and animation.
Recorded affinity: entertainment, technology, culture, narrative
COLLINS
New York & San Francisco, US
Independent brand transformation consultancy focused on brand strategy, identity systems, verbal identity, campaigns and digital experiences.
Recorded affinity: technology, entertainment, culture, narrative
Merci-Michel
Paris, France
Digital gamification and experience studio focused on branded games, interactive campaigns, immersive websites and installations.
Recorded affinity: gamification, entertainment, culture
Immersive Garden
Paris, France
Independent digital production studio focused on immersive websites, interactive storytelling, digital installations, motion and 3D.
Recorded affinity: culture, technology, entertainment
DixonBaxi
London, UK
Independent brand and creative agency focused on brand strategy, visual identity, motion, campaigns and digital experiences.
Recorded affinity: entertainment, technology, culture
SHIFTBRAIN
Tokyo, Japan
Tokyo creative and technology studio focused on brand design, websites, digital products, interactive experiences and motion.
Recorded affinity: technology, culture, entertainment
&Walsh
New York, US
New York creative agency and design studio focused on brand strategy, visual identity, art direction, campaigns and digital experiences.
Recorded affinity: technology, culture, entertainment
Lusion
Bristol, UK
Independent 3D and interactive web studio focused on 3D visual storytelling, immersive websites, motion, AR, VR and creative development.
Recorded affinity: technology, entertainment, culture
DNCO
London, UK
Brand and placemaking studio focused on brand strategy, visual identity, place branding, campaigns and digital experiences.
Recorded affinity: culture, technology, narrative
Gretel
New York, US
Independent branding and design studio focused on brand strategy, visual identity, motion systems, campaigns and digital experiences.
Recorded affinity: entertainment, technology, culture
This guide uses Duolingo as a creative reference. Listings do not imply that a creative has worked for Duolingo or is endorsed by the brand.
A useful question before you begin.
How do I brief a playful brand without making it feel childish?
Define your audience and where humour is appropriate. Specify which moments need reassurance or precision. That helps designers and copywriters create a distinctive personality with enough range for serious information.