A clear idea of working together
Define the contribution your product makes to a team. Brand strategy should explain the shared task, the friction you remove and the experience people gain.
Figma / BRAND INSPIRATION
Create a brand like Figma.
Figma brings an expressive visual world to collaborative creative tools. Colour, graphic play and a shared canvas suggest a brand that values the process of making things together. It is a useful starting point for software that wants to feel capable and open to participation.
To create a brand like Figma, consider how your product helps people think, build or work together. Explore OpenPitch for branding agencies and studios specialising in SaaS positioning, visual identity, website design and digital product experiences.
Make collaboration visible in your brand.
An identity with creative flexibility
Graphic systems can be structured and playful at the same time. Look for a visual language that supports launches, community content and different products without losing recognition.
A consistent product and website
Connect what your marketing promises with what the interface delivers. UX/UI, motion and clear product demonstrations should help people understand the tool before they commit.
Discover partners for an expressive software brand.
Review technology identities, SaaS websites and product design portfolios. Pay attention to how each creative communicates capability and makes the experience approachable for new users.
Studio Muti
Cape Town, South Africa
Illustration, animation and design studio focused on illustration, typography, lettering, visual identity and animation.
Recorded affinity: entertainment, technology, culture, narrative
COLLINS
New York & San Francisco, US
Independent brand transformation consultancy focused on brand strategy, identity systems, verbal identity, campaigns and digital experiences.
Recorded affinity: technology, entertainment, culture, narrative
Pentagram
London, New York, Austin & Berlin
Independent, partner-led multidisciplinary design studio focused on brand strategy, visual identity, typography, packaging and environmental design.
Recorded affinity: product design, technology, entertainment
OFF+BRAND.
London & Glasgow, UK
Founder-led creative and technology studio focused on brand identity, digital experiences, WebGL, 3D, UX/UI and product design.
Recorded affinity: product design, technology, entertainment
Stockholm Design Lab
Stockholm, Sweden
Independent multidisciplinary design studio focused on brand strategy, visual identity, product design, digital experiences and environments.
Recorded affinity: product design, technology, culture
Immersive Garden
Paris, France
Independent digital production studio focused on immersive websites, interactive storytelling, digital installations, motion and 3D.
Recorded affinity: culture, technology, entertainment
DixonBaxi
London, UK
Independent brand and creative agency focused on brand strategy, visual identity, motion, campaigns and digital experiences.
Recorded affinity: entertainment, technology, culture
SHIFTBRAIN
Tokyo, Japan
Tokyo creative and technology studio focused on brand design, websites, digital products, interactive experiences and motion.
Recorded affinity: technology, culture, entertainment
&Walsh
New York, US
New York creative agency and design studio focused on brand strategy, visual identity, art direction, campaigns and digital experiences.
Recorded affinity: technology, culture, entertainment
Lusion
Bristol, UK
Independent 3D and interactive web studio focused on 3D visual storytelling, immersive websites, motion, AR, VR and creative development.
Recorded affinity: technology, entertainment, culture
This guide uses Figma as a creative reference. Listings do not imply that a creative has worked for Figma or is endorsed by the brand.
A useful question before you begin.
Is this a guide to designers who work in Figma?
Figma is the brand inspiration for this guide. If you need a designer to deliver files or a design system in Figma, confirm that production requirement separately when you review their profile or discuss the project.