A story with a clear centre
Define the characters, values and emotional journey that hold your world together. Brand strategy and narrative development can establish the logic behind each new expression.
Disney / BRAND INSPIRATION
Create a brand like Disney.
Disney builds experiences around stories and characters that can travel between films, products and places. As a brand reference, it invites you to consider how an imaginative world can remain recognisable through many different encounters.
If you want to create a brand like Disney, begin with the story your audience will enter. OpenPitch helps you discover branding agencies and independent creatives for entertainment identity, illustration, motion design and experiences that give a character or idea a life beyond one format.
Create a world people can step into.
Characters with room to develop
Illustration, typography and motion should work as a family. Look for creatives who can build a flexible visual language for different stories, audiences and stages of a project.
Experiences that carry the story
A website, event or physical space can extend the narrative through interaction. Choose partners who consider how people enter, explore and remember the experience.
Find partners for an imaginative entertainment brand.
Explore profiles for character design, storytelling, animation and experiential branding. Review the consistency of the world as well as the quality of its individual parts.
Studio Muti
Cape Town, South Africa
Illustration, animation and design studio focused on illustration, typography, lettering, visual identity and animation.
Recorded affinity: entertainment, playful, technology, culture
COLLINS
New York & San Francisco, US
Independent brand transformation consultancy focused on brand strategy, identity systems, verbal identity, campaigns and digital experiences.
Recorded affinity: entertainment, cultural, technology, culture
&Walsh
New York, US
New York creative agency and design studio focused on brand strategy, visual identity, art direction, campaigns and digital experiences.
Recorded affinity: entertainment, playful, cultural, technology
PORTO ROCHA
New York, US
New York-based strategy and design studio focused on brand strategy, visual identity, editorial systems, digital experiences and campaigns.
Recorded affinity: entertainment, cultural, playful, technology
Mother Design
New York, London & Los Angeles
Independent brand and design studio focused on brand strategy, visual identity, verbal identity, packaging and campaigns.
Recorded affinity: entertainment, cultural, playful, technology
DixonBaxi
London, UK
Independent brand and creative agency focused on brand strategy, visual identity, motion, campaigns and digital experiences.
Recorded affinity: entertainment, cultural, technology, culture
SHIFTBRAIN
Tokyo, Japan
Tokyo creative and technology studio focused on brand design, websites, digital products, interactive experiences and motion.
Recorded affinity: entertainment, playful, technology, culture
Hello Monday/DEPT®
New York, Copenhagen & Aarhus
Global digital creative studio focused on brand experiences, websites, digital products, campaigns and creative technology.
Recorded affinity: entertainment, playful, technology, culture
Unseen Studio
Bristol & London, UK
Independent brand, digital and motion studio focused on visual identity, websites, digital experiences, motion and creative experimentation.
Recorded affinity: entertainment, playful, technology, culture
Saint-Urbain
Los Angeles, Mexico City, Montréal & New York
Independent creative and brand agency focused on brand strategy, visual identity, naming, packaging, websites and campaigns.
Recorded affinity: entertainment, playful, cultural
This guide uses Disney as a creative reference. Listings do not imply that a creative has worked for Disney or is endorsed by the brand.
A useful question before you begin.
Can Disney be a reference for a smaller creative business?
Yes. The useful reference is the relationship between story, identity and experience. A character-led product, family venue or entertainment project can develop that relationship at a scale appropriate to its audience and resources.