A clear role for the organisation
Define the services, audiences and relationships the brand needs to support. Strategy should establish a shared purpose that staff can apply across departments and communication channels.
PUBLIC SECTOR / CREATIVE PARTNERS
Design that makes public services easier to understand.
Public sector communication needs to work for people with different needs, backgrounds and levels of familiarity. A coherent identity can help an organisation be recognised, while clear information and useful design make its services easier to navigate.
Explore public sector branding agencies and independent creatives on OpenPitch for identity, public information, campaigns, wayfinding and websites. Find partners who can bring consistency to a broad range of communication while giving practical access and understanding the attention they deserve.
Make the service visible and the information useful.
Information designed for different needs
Typography, layout, language and imagery should support understanding. Look for experience in accessible communication, clear hierarchies and practical formats that people can use in different settings.
A digital journey built around tasks
Service websites should help people find requirements, complete an action or reach support. UX/UI and content design need to start with the public’s actual questions and circumstances.
Find creative partners for public services.
Review public-facing identities, information design and service websites. Confirm the creative’s relevant experience and the procurement, access and delivery requirements for your particular project.
TwoPoints.Net
Barcelona & Hamburg
Independent graphic design studio focused on visual identity, typography, editorial design, digital design and exhibitions.
Listed industry: public sector
Bond Creative Agency
Helsinki, London, San Francisco, Dubai & Tallinn
International brand and creative agency focused on brand strategy, visual identity, digital products, environments and campaigns.
Listed industry: public sector
Studio Dumbar/DEPT®
Rotterdam, Netherlands
International branding and motion design studio focused on visual identity, motion systems, brand strategy, digital design and campaigns.
Listed industry: public sector
Re
Sydney, London, New York & Shanghai
Global brand transformation company focused on brand strategy, visual identity, verbal identity, digital experiences and campaigns.
Listed industry: public sector
For The People
Sydney, Australia
Independent strategy and design studio focused on brand strategy, visual identity, verbal identity, digital experiences and campaigns.
Listed industry: public sector
Champions Design
New York, US
Independent branding and design agency focused on brand strategy, visual identity, campaigns, editorial systems and digital design.
Listed industry: public sector
Bielke&Yang
Oslo, Norway
Oslo-based design agency focused on brand strategy, visual identity, digital experiences, campaigns and spatial design.
Listed industry: public sector
SomeOne
London & Sydney
International strategic branding agency focused on brand strategy, visual identity, verbal identity, naming and brand management.
Listed industry: public sector
Stockholm Design Lab
Stockholm, Sweden
Independent multidisciplinary design studio focused on brand strategy, visual identity, product design, digital experiences and environments.
Listed industry: public sector
Paprika
Montréal, Canada
Independent graphic design and strategic marketing firm focused on visual identity, publications, packaging, websites and environmental design.
Listed industry: public sector
A useful question before you begin.
What should I include in a public sector design brief?
Set out the service tasks, audiences, accessibility requirements, content responsibilities and approval process. Include examples of the information people struggle to find or understand so the team can address practical needs.