A position rooted in real qualities
Define the audience and the experience the location can offer. Brand strategy should connect the place’s character, practical benefits and long-term role to a clear proposition.
PROPERTY / CREATIVE PARTNERS
Branding that gives property a sense of identity.
A property brand should help people understand what a place offers and how it might fit into their lives. Architecture, setting, services and the wider neighbourhood can all contribute to a story that feels specific to the location.
Find property and real estate branding agencies, design studios and independent creatives on OpenPitch. Explore partners for development naming, place identity, brochures, wayfinding and websites, whether you are introducing a residential project, a workspace or a destination.
Build the story around the place.
An identity across physical and printed spaces
Naming, typography, signage and publications can give a development continuity. Look for designers who understand both the launch materials and the identity people will encounter on site.
A clear digital route to the detail
Websites should balance atmosphere with plans, availability and useful information. Art direction and information design need to help people assess the offer and make a relevant enquiry.
Explore creatives for property and place.
Review development identities, placemaking, brochures and property websites. Consider how each partner handles the relationship between the physical environment and the story told around it.
Studio South
Auckland, New Zealand
Independently owned brand consultancy focused on brand strategy, visual identity, digital experiences, communications and campaigns.
Listed industry: property
Savvy Studio
New York & Mexico City
Independent branding and architecture studio focused on brand strategy, visual identity, packaging, hospitality and spatial design.
Listed industry: property
Re
Sydney, London, New York & Shanghai
Global brand transformation company focused on brand strategy, visual identity, verbal identity, digital experiences and campaigns.
Listed industry: property
For The People
Sydney, Australia
Independent strategy and design studio focused on brand strategy, visual identity, verbal identity, digital experiences and campaigns.
Listed industry: property
Firmalt
Monterrey, Mexico
Independent branding and storytelling agency focused on brand strategy, visual identity, naming, verbal identity and packaging.
Listed industry: property
Bielke&Yang
Oslo, Norway
Oslo-based design agency focused on brand strategy, visual identity, digital experiences, campaigns and spatial design.
Listed industry: property
North
London, UK
Independent brand identity studio focused on brand strategy, visual identity, typography and long-term brand systems.
Listed industry: property
SomeOne
London & Sydney
International strategic branding agency focused on brand strategy, visual identity, verbal identity, naming and brand management.
Listed industry: property
Campbell Hay
London, UK
Independent brand and design studio focused on brand strategy, visual identity, campaigns, digital design and branded environments.
Listed industry: property
Mucca
Brooklyn, New York, US
Independent branding and design studio focused on brand strategy, visual identity, verbal identity, packaging and hospitality design.
Listed industry: property
A useful question before you begin.
How does development branding differ from real estate company branding?
A development identity centres on one place and its audience. A company identity must support a wider portfolio and continuing relationships. Define which needs to lead, and how the two should work together.