Make the product promise specific
Translate the qualities of your product into benefits people can understand and verify. Keep brand strategy close to the materials, use and performance evidence that genuinely distinguish your offer.
On / BRAND INSPIRATION
Create a brand like On.
On connects its stated mission around movement with performance products and a distinctive visual language. It is a useful reference for brands that need to make technical qualities understandable without losing a sense of energy and motion.
To create a brand like On, decide how product evidence, imagery and language should work together across a launch, retail page and campaign. OpenPitch helps you find creative partners for strategy, visual identity, campaign design and digital experiences shaped around your audience.
Connect performance, product and movement.
Give movement a visual role
Photography, film, typography and layout can suggest pace without obscuring the product. Set a clear art direction, then test how it works in a product detail page, a campaign and a small-format social placement.
Build a system for sport and everyday life
A sports brand may appear in training, travel, retail and daily routines. Plan a flexible visual identity that can adapt to each context while keeping the product, audience and central idea recognisable.
Find partners for a movement-led brand.
Browse creative profiles across sport, fashion and digital design. Look for a strong link between product detail, visual storytelling and the experience people have before and after they move.
Mouthwash Studio
Los Angeles, US
Independent creative studio focused on brand strategy, visual identity, campaigns, digital experiences and content.
Recorded affinity: sport, minimal, fashion, culture
HOLOGRAPHIK
Zagreb, Croatia
Strategy-led design studio focused on visual identity, digital products, websites, motion and visual systems.
Recorded affinity: minimal, technical, culture, fashion
Locomotive
Montréal, Canada
Independent digital-first creative agency focused on brand strategy, visual identity, websites, e-commerce and interactive experiences.
Recorded affinity: sport, technical, culture, fashion
Two Times Elliott
London, UK
London branding studio focused on brand strategy, visual identity, art direction, packaging and digital design.
Recorded affinity: minimal, packaging, fashion, editorial
Bedow
Stockholm, Sweden
Independent Stockholm design studio focused on visual identity, brand strategy, packaging, typography and campaigns.
Recorded affinity: minimal, packaging, culture, fashion
Made Thought
London, UK
London-based creative studio focused on brand strategy, visual identity, art direction, packaging and campaign design.
Recorded affinity: minimal, packaging, fashion, editorial
Savvy Studio
New York & Mexico City
Independent branding and architecture studio focused on brand strategy, visual identity, packaging, hospitality and spatial design.
Recorded affinity: minimal, packaging, fashion, culture
Socio Design
London, UK
Independent strategy and design studio focused on brand strategy, visual identity, digital design, editorial systems and campaigns.
Recorded affinity: minimal, culture, fashion, editorial
Bürocratik
Coimbra & Porto, Portugal
Independent branding and interactive agency focused on brand strategy, visual identity, web design, interaction, motion and development.
Recorded affinity: minimal, technical, culture
Build in Amsterdam
Amsterdam, Netherlands
Independent digital agency focused on e-commerce, brand platforms, websites, UX/UI and digital experiences.
Recorded affinity: sport, minimal, fashion
This guide uses On as a creative reference. Listings do not imply that a creative has worked for On or is endorsed by the brand.
A useful question before you begin.
How can movement shape a brand without becoming a visual cliché?
Start with the real movement, setting and product use that matter to your audience. Brief the creative partner to build an art direction from those specifics, then check that the product and its benefits stay clear in every format.