Make heritage specific
Choose the practices, materials and stories that have a real place in your business. Brand strategy should distinguish lived expertise from borrowed history and give the creative direction something credible to build on.
Loewe / BRAND INSPIRATION
Create a brand like Loewe.
Loewe’s history in leather craft and its continued support of contemporary art and craft make it a reference for bringing heritage into a current identity. It raises a useful question: how can a brand show expertise while staying open to new cultural ideas?
To create a brand like Loewe, identify which materials, skills and references are genuinely yours, then translate them into a contemporary visual and verbal system. OpenPitch helps you find creative partners for fashion strategy, art direction, packaging and campaign design.
Bring craft and contemporary culture into conversation.
Let materials shape the visual language
Consider texture, form, colour and making alongside typography and image. A visual identity can express craft through its choices without relying on generic symbols of luxury or heritage.
Create room for new cultural voices
Art direction and collaboration can connect established skills with contemporary perspectives. Set a clear creative framework, then work with people whose knowledge and practice add meaning rather than decoration.
Find partners for craft-led fashion branding.
Explore creative profiles for fashion identity, packaging, spatial design and campaigns. Look for collaborators who can connect material expertise to a present-day audience and a clear point of view.
Mucca
Brooklyn, New York, US
Independent branding and design studio focused on brand strategy, visual identity, verbal identity, packaging and hospitality design.
Recorded affinity: luxury, editorial, packaging, culture
Immersive Garden
Paris, France
Independent digital production studio focused on immersive websites, interactive storytelling, digital installations, motion and 3D.
Recorded affinity: luxury, experimental, fashion, culture
Made Thought
London, UK
London-based creative studio focused on brand strategy, visual identity, art direction, packaging and campaign design.
Recorded affinity: luxury, editorial, packaging, fashion
Studio Safar
Beirut, Lebanon
Independent design and art direction studio focused on visual identity, publications, exhibitions, packaging and websites.
Recorded affinity: experimental, editorial, packaging, fashion
OlssønBarbieri
Oslo, Norway
Independent Oslo design studio focused on brand strategy, visual identity, naming, packaging and storytelling.
Recorded affinity: luxury, experimental, packaging, culture
Naranjo–Etxeberria
Madrid, Spain
Independent Madrid design studio focused on visual identity, typography, editorial design, campaigns and digital design.
Recorded affinity: experimental, editorial, fashion
Base Design
Brussels, Geneva, New York & Melbourne
International network of independent brand studios focused on brand strategy, visual identity, verbal identity, digital design and cultural experiences.
Recorded affinity: luxury, editorial, fashion
Spin
London, UK
Independent graphic design studio focused on visual identity, typography, editorial design, digital design and campaigns.
Recorded affinity: editorial, experimental, fashion
TwoPoints.Net
Barcelona & Hamburg
Independent graphic design studio focused on visual identity, typography, editorial design, digital design and exhibitions.
Recorded affinity: experimental, editorial, fashion
Mucho
San Francisco, Barcelona, Paris & Melbourne
Independent international brand strategy and design studio focused on brand strategy, visual identity, verbal identity, packaging and digital design.
Recorded affinity: editorial, packaging, culture
This guide uses Loewe as a creative reference. Listings do not imply that a creative has worked for Loewe or is endorsed by the brand.
A useful question before you begin.
How can a heritage brand feel contemporary without losing its history?
Identify which parts of the history still shape the product or practice today. Brief a creative partner to express those specifics through current materials, language and collaborators, rather than using heritage as a visual shortcut.