A promise people can relate to
Define the everyday need your business answers. Brand strategy should connect product, value and experience so people understand where your offer fits into their lives.
IKEA / BRAND INSPIRATION
Create a brand like IKEA.
IKEA turns the everyday home into a clear brand idea. Its approach connects useful products, accessible design and a recognisable retail experience, making it a reference for businesses that want thoughtful design to feel within reach.
To create a brand like IKEA, consider how your offer makes daily life better for a particular audience. OpenPitch helps you discover branding agencies and creatives for furniture and lifestyle brand strategy, visual identity, retail design and product communication with a practical sense of purpose.
Bring a clear idea into everyday life.
Information with an inviting character
Typography, illustration and copy can make a broad range easier to navigate. Look for design that combines personality with useful product information across print, packaging and digital.
A connected retail journey
Show how products belong together and help people imagine them in use. Art direction, spatial design and ecommerce should connect discovery with a confident purchasing decision.
Find creatives for a design-conscious everyday brand.
Explore profiles for home, furniture, lifestyle and retail work. Review how a creative partner makes a varied offer feel coherent and keeps the customer experience easy to follow.
Anagrama
Monterrey, Mexico
International branding and design studio focused on brand strategy, visual identity, naming, packaging and digital design.
Recorded affinity: colourful, packaging, retail
OlssønBarbieri
Oslo, Norway
Independent Oslo design studio focused on brand strategy, visual identity, naming, packaging and storytelling.
Recorded affinity: scandinavian, packaging, retail
Paprika
Montréal, Canada
Independent graphic design and strategic marketing firm focused on visual identity, publications, packaging, websites and environmental design.
Recorded affinity: colourful, packaging, retail
Universal Favourite
Sydney, Australia
Independent design studio focused on brand strategy, visual identity, packaging, digital experiences and campaigns.
Recorded affinity: colourful, packaging, retail
Saint-Urbain
Los Angeles, Mexico City, Montréal & New York
Independent creative and brand agency focused on brand strategy, visual identity, naming, packaging, websites and campaigns.
Recorded affinity: colourful, packaging, retail
Futura
Mexico City, Mexico
Independent design and branding studio focused on brand strategy, visual identity, packaging, editorial and digital design.
Recorded affinity: colourful, packaging, retail
Bielke&Yang
Oslo, Norway
Oslo-based design agency focused on brand strategy, visual identity, digital experiences, campaigns and spatial design.
Recorded affinity: scandinavian, colourful
Tubik
Dnipro, Ukraine & distributed
Digital product and branding studio focused on UX/UI, product design, visual identity, web design, illustration and motion.
Recorded affinity: colourful, accessible
Studio Muti
Cape Town, South Africa
Illustration, animation and design studio focused on illustration, typography, lettering, visual identity and animation.
Recorded affinity: colourful, packaging
OMSE
London, UK
Independent creative studio focused on visual identity, typography, packaging, campaigns and digital design.
Recorded affinity: colourful, packaging
This guide uses IKEA as a creative reference. Listings do not imply that a creative has worked for IKEA or is endorsed by the brand.
A useful question before you begin.
Can IKEA be a reference for a premium home brand?
Yes. You might admire its coherent experience, useful communication or clear product story. Define those qualities separately from price positioning so your creative partner can build an expression appropriate to your own market.